Monday, September 30, 2019

Biomedical And Biopsychosocial Models Health And Social Care Essay

Health may be defined as ‘the absence of disease and infirmary ‘ ( Stroebe, 2000 ) or instead ‘not simply an absence of disease or infirmary but a province of complete physical, mental and societal wellbeing ( World Health Organisation, 1948 ) . One definition more luxuriant than the other, the latter proposing wellness is effected by other factors that can non be physically measured. Since the start of development people have looked back to seek to explicate and understand the factors that influence human maps in relation to wellness and unwellness. Many theoreticians developed positions and theoretical accounts of wellness in order to demo wellness professionals how to advance and better wellness in society ( Wade & A ; Halligan, 2004 ) . Two changing theoretical accounts of wellness, unwellness and disease will be discussed in this essay and how they could be applied to Dietetics. These theoretical accounts are the biomedical theoretical account and the biopsychosocial theoretical account. The usage of one theoretical account over another in health care will be reflected on and the one most suited for usage in Dieteticss will be highlighted. The biomedical theoretical account of illness dressed ores on the physical and biological traits of disease, and to bring around these traits will bring around disease ( Engel, 1977 ) . Biomedical theoreticians have a dualist belief in that the organic structure is a machine merely apprehensible subjectively by its compartments, separate from the head ( Morrisson & A ; Bennet, 2006 ) . Much scientific discipline today stemmed from cognition of physical diseases from old ages ago that were treated rapidly and expeditiously utilizing regulations and principles for intervention, with the ensuing effect being remedy, control or decease. This biomedical theoretical account of wellness dominated health care in the past century as all disease was thought to stem from cellular abnormalcies ( Wade & A ; Halligan, 2004 ) . It was exclusionist in its signifier in that those who suffered from assorted societal divergence upsets, societal accommodations reactions, character upsets, and dependence syndromes would be excluded from mental unwellness as these upsets arise in those with integral neurophysiological operation ( Engel, 1977 ) . So what were the effects of those who did non suit into this class? Unfortunately many were disregarded and ignored, or more highly in the 1700 ‘s daze tactics were used to convey them back to being ‘normal ‘ ( Bernstein & A ; Nash, 2008 ) . Alternatively following in a similar model of the WHO ‘s definition of wellness, the biopsycholsocial theoretical account of wellness incorporates biological, psychological and sociocultural factors that contribute to person ‘s wellness. It was Sigmund Freud who foremost looked at a individual ‘s behavior in the 1920 ‘s and investigated how it may reflect their wellness position ; although grounds was limited it built the land work for interesting surveies that would associate personality to disease ( Morrisson & A ; Bennett, 2006 ) . Convincingly, today, it is thought two-thirds of our behavior can be linked to our wellness ( Morrisson & A ; Bennet, 2006 ) . The biopsychosocial theoretical account is both nonsubjective and subjective in its application. With this, a humanistic attack can be taken and it is thought that behavior upsets appear when self-actualisation is blocked. The dietitian utilizing this theoretical account would look at a individual ‘s life style, and societal and cultural factors that affect the person ‘s wellness behavior. Reasons behind this behavior can be established and methods for altering it to better wellness can be established. Dietary appraisal encourages the dietitian to place with the patient potency and existent wellness jobs. While some jobs will be linked to specific medical conditions e.g. Chron ‘s Disease, others will be specific to persons, their psychological science and their societal and cultural position e.g. fleshiness ( Aggelton & A ; Chalmers, 2000 ) . In making this the patient is more likely to grok and accept the advice and hence comply with intervention. If a biomedical theoretical account of appraisal was used, a dietician would be more interested in what is medically incorrect with the patient, focal point on marks and symptoms, and jobs that arise from unwellness that can be solved. The dietitian would give a general list of regulations for the corpulent patient to follow with to cut down their weight in a general hierarchal mode. Important inquiries such as, does the patient understand? Can they afford a healthier diet? and what resources do they necessitate to assist command farther deductions of their disease? would finally be neglected. As one can see, the patient would hold small or no duty of the cause of unwellness and therefore is classed as a victim of circumstance who becomes a inactive receiver of intervention by utilizing a biomedical theoretical account in audiences ( Wade & A ; Halligan, 2004 ) . Engel ( 1977 ) supported the thought of utilizing a biopsychosocial theoretical account in health care so as to give attention and intervention holistically to patients. He suggests that by incorporating an unwellness into person ‘s life and demoing them solutions to jobs that may originate encourages a patient to see how they can get by with their unwellness or disease. In a infirmary the map of a multidisciplinary squad is to see a disease from every subjects point of position and to demo how each subject can lend to the patient ‘s single attention and symptom direction when populating with their unwellness. This coaction of thoughts will look at medical, societal, psychological, cultural, and physical facets of attention. The patient is more likely to prosecute and follow with intercessions if they are happy with their intervention and the practicians involved ( Stroebe, 2000 ) . However when utilizing the biomedical theoretical account and puting orders for the patient, a patient-dietitian relationship may be effected which will do strain on the overall patient result, e.g. if a patient ‘s concerns are neglected by a dietitian they are less likely to follow with intervention and more likely to acquire stressed on seeing that dietitian ( Engel, 1977 ) . Increase in stress degrees like this can increase blood sugar degrees and blood for ce per unit area during a hospital stay therefore impacting a patient ‘s length of stay in infirmary. The grounds suggests that a individual ‘s emotional province ever reflects their map and presentation of symptoms, therefore utilizing a biomedical theoretical account in appraisal can take to a practician disregarding possible path causes of a patients job ( Stroebe, 2000 ) . A instance in point is eating upsets. There are so many avenues that contribute to an eating upset and no individual cause or symptoms can take to diagnosis but a complex twine of symptoms that will take to a summational diagnosing ( National Association of Anorexia Nervosa and Associated Disorders, 2010 ) . A biopsychosocial theoretical account of wellness would assist the practician to look beyond the patient posing in forepart of them into the assorted factors in that patient ‘s life and how this may impact their eating wonts and forms. By diging farther into this patient ‘s life the practician could acquire a broad image of behavioral, psychological, cultural and environmental influences on these patients eating wonts. It is recommended in this state of affairs, being really complex, a practician would necessitate a assortment of motivational interviewing accomplishments and have knowledge of cognitive behavioral therapy ( American Dietetic Association, 2001 ) . Alternatively, if a dietician was to utiliz e a biomedical theoretical account of wellness many issues would be left untreated as merely the job of weight loss and malnutrition would be managed, when it is scientifically proved that many other emotional complexnesss play a polar function in eating upsets ( ADA, 2001 ) . It could so be summarised so, that from a traditional point of position, utilizing a biomedical theoretical account does non let one to look to cut down mortality rates but instead partly contributes to betterments in health care together with other factors such as life style, nutrition, emotions and sanitation. On the other manus by utilizing a biopsychosocial theoretical account one can look at wellness publicity and primary bar of unwellnesss and disease ( Stroebe, 2000 ) . The WHO ( 2005 ) offer 10 major life style subscribers to over half of the universe ‘s deceases these include, smoking, high cholesterin, high blood force per unit area, intoxicant and fleshiness. Consequently by utilizing a biopsychosocial theoretical account of wellness a dietician can foreground subscribers of ill-health for a patient at high hazard of developing complications or disease. The Dietitian is in a place to assist the patient cut down this hazard and derive control of their ain wellness, i. e. self-efficacy, through behaviour alteration techniques. From the literature it is apparent to see that utilizing a biopsychosocial theoretical account of health care incorporates the doctrines of a biomedical theoretical account nevertheless, the former has wider entreaty in that it examines more than biological factors associated with unwellness and disease. By utilizing a biopsychosocial theoretical account one would anticipate to, highlight countries in health care that need to better, place topographic points where wellness publicity needs to be established, and set up the best patient attention possible. Although it is non possible to wholly pretermit the biomedical theoretical account, after all, it did lead theoreticians to farther surveies and assist our health care system find remedies for specific diseases in the early centuries. However as clip goes by research improves and with that health care should better. As a consequence of all these findings, one can so reason that a biopsychosocial theoretical account of wellness would be better suited to Dietetic pattern. This attack allows one to reflect on single patients and their demands, and besides emphasises Dietitians duties as health care professionals to supply holistic grounds based attention.

Sunday, September 29, 2019

Cross Cultural perspectives

The company decided to use was Struck Corporation. Struck has been an iconic symbol in the coffee industry here in the United States. It is a place where people go to meet, work; do school work, and many other things. Struck Corporation has created an atmosphere that makes people feel okay with spending six dollars or more on a latte. Although its great success in the United States and many other countries, Struck has really struggled to thrive in Europe. Struck CEO Howard Schultz traveled to Italy in 1983 and was really inspired by their espresso bars.He saw the potential in the concept off coffee house thriving in Seattle. Schultz really took that idea and sculpted it into everything the American people were looking for. As the company grew and expanded into other countries, it eventually came full circle and ended up back in Europe, where the idea began. This would prove to be more off struggle than expected. You would think that Struck would thrive in a country that lives off cof fee and tea. The espresso and latte experience in Europe is an everyday thing; apart of the culture.Struck is having a difficult time bringing an American version of a coffee shop to Europe. Its reputation of having a fast food type atmosphere isn't doing the trick. The European people need a more intimate experience. One problem that Struck is having in Europe is the way they serve the coffee. The iconic paper cup and sleeve isn't cutting it in Europe. I feel it portrays a cheaper product. Also, Struck has a fast food type environment. When in Europe the coffee shops are sit down restaurants almost. Struck needs to learn how to adapt to the European cafe culture.Struck very modern look and dcore have not been keeping up with the elaborate dcore of the cafeg's in Europe. In 2012 the New York Times captured a picture of a beautifully decorated coffee shop. It had big comfortable velvet chairs that filled the room. Chandeliers line the ceilings and just a beautiful atmosphere. To my s urprise it was a Struck. They were successful in creating an atmosphere that holds to European tradition. In Europe you do not go to a coffee shop to be waited on. Even though they do have servers they do not work on tips.All of this is very different from an American coffee shop. Struck has really perfected coffee shops here in America. Instead of an elaborately decorated room, it's more Of a modern and sleek area for enjoying your favorite cup of coffee. Also, there are no servers coming to your table, but energetic baristas brewing amazing coffee with a smile and a small conversation. Struck may be on to something in Europe trying to adapt to their way of doing things. In order to keep turning a profit out in Europe they must continue to disguise themselves as a local coffee shop.In the New York Times article In Europe, Struck Adjusts to a Cafe Culture where they quote local coffee goers. Daphnia Monitor 19 year old Parisian said, â€Å"We see stars like Kim Sardinian in all the magazines walking around with a Struck,† and, â€Å"My friends and I come because it's hip. † What this tells me is that the American lifestyle is being mimicked. Especially when very famous influential people are going to Struck regularly. There are several viable solutions for Struck in Europe. The key would be to not spend extra money but to shift the money that is being spent.When opening new stores, Struck would have to go about the dcore in a different way. Change from paper cups and sleeves to mugs and plates, and still stay true to being environmentally friendly. Last, the training and Struck team should never change. Struck can change the dcore by going from a modern look and shift it to very elaborate looking decorations. Interior decorations in Europe don't have the same color schemes as we have here in the United States. Having big comfortable chairs of some kind of fabric instead of modern chairs and leather couches.Incorporating chandeliers and mirrors to make the rooms kick bigger and fancier. One major misconception of Struck in Europe is the iconic coffee cups and sleeves. Unfortunately this is perceived as a lesser product, even though this is not the case. This will save money in several different types of cups, sleeves, and much more. A coffee cup that can be rewashed and reused will save a lot of money and will take very minimal water to wash. Also, adding Rupee's favorite treats to accompany the drinks will be a great addition. If the ambiance was altered and the cups changed, the consumer will not know he difference.They are judging the coffee before they even get a chance to taste it. Some are lured in by the fact that it is an American company enjoyed by the stars. American celebrity endorsements and maybe invitations to store openings would help raise customer interest. Customers will continue to drink it as long as it is portrayed and interpreted as cool or hip. Lastly, the employee training is key. This is something th at must not be tainted no matter what changes around them. Customer involvement and connection has been and continues to be absolutely crucial part of Struck success.This is what separates Struck from any other coffee shop American or European. Continuing to hire fun, charismatic, and hardworking people no matter what culture and nationality is essential to the company thriving anywhere. Also, putting the Correct people in management is a key part Of the team. In conclusion, there are several WAP to lure in the European people to Struck. Adapting to European culture can and will be very beneficial. SSH fitting the image slightly but keeping the priorities in tact will be essential. Changing from paper to glass mugs will help lower costs and bring people onto the stores. Cross cultural perspectives The international market is the primp situation for all companies, even though almost every organization experiences growth as time passes. The main goal of almost every big business Is to be able to reach the largest market and enable growth; the international market. There are many different things that International markets bring to an organization, advantage wise, for Instance a bigger brand name, international market shares, Investors, or even growth that will allow the capability to be able to manufacture many products for a lot less expensive labor cost.Even though most companies want to go big or go home, there are bound to be many different obstacles and difficulties in making the bigger picture happen. Between going national and international, there are so many deferent moral and social responsibilities that must be overcome as the organization progresses through the ranks to be a worldwide international organization. The organization that I choose is the Levi Strauss compa ny, I love the Jeans and there is an over abundant amount of information available to the public about the history of their organization.Levi Strauss and Company, which Is based In San Francisco, California has actually been one of many different companies that have been able to overcome all the adversity and become an International organization and one of the largest retail sale producers In apparel. The organization has their headquarters in California, but they are able to operate and be successful with their different plants and operations in 110 different nations across the globe. Breaking down the split of what their income as a company is generally split from the United States and outside the border to a ear 50/50 split.Actually, Levi Strauss has recently been dealing with issues with foreign organizations to incorporate stockholders, media sites, investment companies, and even employees' right's unions. There were noted to be a lot of different reasons that people were getti ng upset with Levi Strauss and Company, but one of the major reasons Levi Strauss and Company incurred so much trouble was in their two plants in Bangladesh. There was mass confusion about the laws and stipulations In that country compared to the united States.What was stated Is that Levi Strauss was ring employees that were below the minimum age requirement, but in all actuality, in Bangladesh, there are different laws as to how old an individual must be to work in a similar plant as Levi Strauss and Company. The minimum age for an individual to work at a manufacturing plant comparable to Levi Strauss and Company is sixteen. When one looks at the history of Bangladesh, there is nothing out of the ordinary to see children, ages fifteen and younger to be out in the workforce and helping with their families household income.One issue in Bangladesh to be specific is their lack f producing a birth certificate to prove age, another issue that has been brought up is the lack of nutrition for the supposedly younger kids, who most likely look younger than they actually are. Even though these younger people are working In different Levi Strauss' plants, these types of situations are very evident and continuous even though the Conditions of Engagement for and from Levi Strauss and Company. Levi Strauss isn't the first one to be in the microscope from external stakeholders for child As an ethical international company, Levi Strauss seems to have the moral views of he majority of people. To ensure they stay ethical, there are a few things that the organization must follow like the encouragement of dialogs interactions, motivation of involvement in making decisions, adjusts personal as well as company goals and conducts, imposes direct responsibility for expecting and addressing ethical crises.These would be the most basic ethical requirements required by Levi Strauss along with an international anti bribery plan, a global rule of business actions, and An anti- corruption plan. During the year 2008, the organization was once again in the spotlight from many external pressures by the way they were breaking different child labor laws, like the way that Uzbekistan has been doing the same thing. Not only did Levi Straus help take care of the issue, but they have confessed that they have worried about the problem for a very long time.Following the different problems, Levi Strauss and company went through major changes including no use of any product coming from Uzbekistan. Being involved in such a critical matter, Levi Strauss and company took added measures to relieve the pressure and stress from the child labor laws by not only ruminating employees that were part of the infractions, but would continue to help assist them with full pay and benefits contingent on them going to school and completing that for themselves and their families.Laws against labor of underage is definitely a major concern for Levi Strauss, but unfortunately with having 110 differe nt countries subject to the same standards, there are always other obstacles for the organization to overcome because they are such a large international organization. One of the other obstacles that happens more often than almost anything is discrimination in the workplace. This has actually become more of a recognized problem and enforced almost worldwide, not Just in the United States.Many attempts to regulate discrimination are moral and the practices therein are sure to find their way into problems. In Vietnam, operational corruption is one of the biggest moral challenges to overcome, and it includes Levi Strauss and Company. Corruption in organizations has been noted to take away three to four percent of the world's total gross domestic products each year. In one of the latest researches, 67% of business proprietors inVietnam presume that they will have to pay for a bribe at some stage in a particular year to carry on in business operations (Inrush & Areola, 2010) These two ex amples are not even scratching the surface as to what an international organization must face on a daily basis to keep their head above water and to keep themselves profitable. The way that Levi Strauss and Company have been able to continue to be successful is the fact that they were able to instate one set of written rules and guideline to have as a basis for all of their companies and plants around the world to abide by.This type of action is Just a preventative method that instills the idea and provides a little insurance plan to help prevent allegations of wrongdoings. Levi Strauss and Company is much like all international companies in the way that they have to uphold their integrity and ensure that they are conducting business in a throughout the company, a simple memo will not suffice. There must be people all over the world at all the different plants making sure that the code of ethics provided by the company are met and are not too specific to follow by all employees.If t hese hypes of actions have been thought of years ago, there probably would never have been an issue in Bangladesh and the underage labor that was happening and they could have avoided that completely. Many, many businesses are striving for the international market in today's society. They are all wanting growth and potentially higher earnings. Social and Moral factors are often overlooked and ignored when businesses are up and coming. There will never be a way for one method or one set of rules to govern any international company from one end to another.Arrangements according to the environment and he nation are essential clues to help adjust for each little market in the bigger picture of international business. The more of the little things each international companies do to ensure moral and social obligations, the longer and more thriving their business will become and continue to prosper. References Five compliance and ethics issues to consider in Vietnam. 2010, Gregory Inrush & Fernando Areola. Retrieved from http://knowledgeable. Thunderbird. Dude/ research/2009/11/04/Vietnam/ Levi Strauss & Co. (Unknown) 2010. Retrieved from http://en. Wisped. Org/wick/Levi_Strauss_&_Co. Cross Cultural Perspectives For many years, Nike Inc has been known worldwide as the champion of athletic gear producers, being a global leader in business and marketing. The company experienced a tremendous growth between 1970s and 1990s, dominating the global athletic footwear and apparel market (Cartey, 2002). However, in 1990s, Nike started facing a fierce criticism for its unethical practices of conducting business in developing countries.Critics accused Nike for poor working conditions, exploitation of cheap overseas labor, and violation of minimum wage and overtime laws in countries, such as China, Vietnam, Indonesia, and Mexico, where the company had outsourced its manufactures. Instead of using ethical means to developing a global brand, Nike used child labor and every possible cheap way to increase its profits. Like many other U. S. companies, Nike manufactures its products in third world countries. Workers in these manufactures may earn as little as 12 cents per hour, working in unsafe, even dangerou s working environments.These manufactures are called sweatshops, and have triggered many objections from human right organizations for violating the basic human rights. Victoria Carty (2002) explains that: The Internet has significantly accentuated awareness of the controversies surrounding Nike’s business culture and practices. Information regarding corporate abuses has spread quickly through cyberspace, bringing bad publicity to new levels of awareness, and has facilitated mobilization among activists.It has also provided the resources and environment essential for organized mobilization in the form of a new social movement (NSM). When the labor activists and scholars began observing Nike’s labor practices, they discovered systematic violations of workers’ rights in Nike factories. Their findings resulted on health and safety absences in the working environment, discrimination against trade unions, forced overtime, unfair wages, and increasing production quota s whenever workers met them.Since assembly line workers in developing countries could not have success against the exploitation, citizens from the international community begun advocating for them and started an anti-Nike campaign to confront these unethical issues and demand corporate social responsibility and respect for human rights. These manufactures, on the other hand have allowed developing countries to expend their exports and improve their economies. Therefore, many debates have developed about globalization and global labor practices.While critics seek regulations to restrict the use of sweatshop labor, economists think that such regulations will harm the world’s poor. Proponents, who support sweatshops, argue that free trade without labor restrictions generates future prosperity and, therefore, better working conditions for the host country, by providing developed countries with access to cheaper goods. In turn, opportunities to exploit cost advantages in export ma rkets are greater. Based on their research, even terrible jobs provide some positive outcomes to a society, by benefiting others, who are not part of this employment.Workers can also earn job-related skills and provide benefits to the society at large. Eventually, a durable economic growth will improve the economic and social conditions of these people. That is why the economist Paul Krugman supports Myerson’s economic theory that â€Å"The overwhelming mainstream view among economists is that growth of this kind of employment is tremendous good news for the world's poor† (Arnold & Hartman, 2005). Sweatshops are the optimal solution for a developing nation’s economy.According to Arnold and Hartman (2005), â€Å"†¦the argument states that, however much we may not like some of what we see in the labor conditions of developing nations, this is the market at work; and the market works to generate overall improvements in economic welfare for a society. † They consider a moral obligation to perform actions that better enhance the overall satisfaction of these societies. Therefore, they argue, as many sweatshops as possible must be created and maintained. Is their evaluation legitimate?Generally, market economies have the potential to create tremendous economic growth in poor countries; ethical responsibilities would be that businesses which seek to benefit from that growth not do so by exploiting the human and natural resources of host countries (DesJardins, 2011). Although free markets generate benefits, certain boundary conditions hold firm. The relation between workers and their employers should be such that workers are fully informed about occupational health risks and their employment is truly voluntary, not through coercion.People must be able to make rational decisions about their self-interest, and no child should be held to the terms of any contract they enter into. Critics of sweatshops argue that workers may agree to work under poor conditions, because they have no other option to earn income, and they may not have enough information, prior to being employed in those sweatshops. Once they have made such choices, it would be extremely difficult for them to get out of a labor agreement and return to the previous circumstances.That is why the fact that workers agree to work under poor conditions does not mean they agreed to the kind of conditions they face. DesJardins (p. 280) explains that â€Å"Someone who chooses to surrender her money to an armed robber is also relatively better off than she otherwise would have been, but this fact does not justify the actions of the robber. † So, there is not a well-functioning free market in these countries. In contrast, they cause a social disruption, because people leave from their villages to depend on public social services in urban areas.An increased population in urban areas worsens sanitation and housing resources. Job losses from the closed factorie s in these countries result in a higher poverty. What should Nike do to show an ethical responsibility to business in these host countries? First, it should not tolerate any discretionary exploitation in the contractors it employs—for example, when managers try to extort sexual favors from vulnerable workers. Second, it should insist that the established labor laws be obeyed and also that governments enforce those rules uniformly.This will do away with impure structural exploitation. Third, it should press for structural solutions that end the exploitability of labor and do its fair share to repair the background circumstances that make taking unfair advantage possible. Certainly it should not lobby for policies that perpetuate or strengthen the structural conditions that permit businesses to exploit workers. In 1990s Nike started facing criticism from different human right organizations for poor labor conditions of its workers in foreign countries, in particular in Asian cou ntries.Nike has violated the minimum wage and overtime laws in these countries and has used the exploitation of the poor people to gain billions of dollars. These events have triggered many critics and economists to discuss and analyze the situation from a variety of ethical frameworks. Nike has tried to take actions to curb its practices and observe these manufactures to ensure that child labor is not being used. However, there is still much to do for applying the same ethical responsibility standards inside U. S. as well as in international business. Cross Cultural Perspectives For many years, Nike Inc has been known worldwide as the champion of athletic gear producers, being a global leader in business and marketing. The company experienced a tremendous growth between 1970s and 1990s, dominating the global athletic footwear and apparel market (Cartey, 2002). However, in 1990s, Nike started facing a fierce criticism for its unethical practices of conducting business in developing countries.Critics accused Nike for poor working conditions, exploitation of cheap overseas labor, and violation of minimum wage and overtime laws in countries, such as China, Vietnam, Indonesia, and Mexico, where the company had outsourced its manufactures. Instead of using ethical means to developing a global brand, Nike used child labor and every possible cheap way to increase its profits. Like many other U. S. companies, Nike manufactures its products in third world countries. Workers in these manufactures may earn as little as 12 cents per hour, working in unsafe, even dangerou s working environments.These manufactures are called sweatshops, and have triggered many objections from human right organizations for violating the basic human rights. Victoria Carty (2002) explains that: The Internet has significantly accentuated awareness of the controversies surrounding Nike’s business culture and practices. Information regarding corporate abuses has spread quickly through cyberspace, bringing bad publicity to new levels of awareness, and has facilitated mobilization among activists.It has also provided the resources and environment essential for organized mobilization in the form of a new social movement (NSM). When the labor activists and scholars began observing Nike’s labor practices, they discovered systematic violations of workers’ rights in Nike factories. Their findings resulted on health and safety absences in the working environment, discrimination against trade unions, forced overtime, unfair wages, and increasing production quota s whenever workers met them.Since assembly line workers in developing countries could not have success against the exploitation, citizens from the international community begun advocating for them and started an anti-Nike campaign to confront these unethical issues and demand corporate social responsibility and respect for human rights. These manufactures, on the other hand have allowed developing countries to expend their exports and improve their economies. Therefore, many debates have developed about globalization and global labor practices.While critics seek regulations to restrict the use of sweatshop labor, economists think that such regulations will harm the world’s poor. Proponents, who support sweatshops, argue that free trade without labor restrictions generates future prosperity and, therefore, better working conditions for the host country, by providing developed countries with access to cheaper goods. In turn, opportunities to exploit cost advantages in export ma rkets are greater. Based on their research, even terrible jobs provide some positive outcomes to a society, by benefiting others, who are not part of this employment.Workers can also earn job-related skills and provide benefits to the society at large. Eventually, a durable economic growth will improve the economic and social conditions of these people. That is why the economist Paul Krugman supports Myerson’s economic theory that â€Å"The overwhelming mainstream view among economists is that growth of this kind of employment is tremendous good news for the world's poor† (Arnold & Hartman, 2005). Sweatshops are the optimal solution for a developing nation’s economy.According to Arnold and Hartman (2005), â€Å"†¦the argument states that, however much we may not like some of what we see in the labor conditions of developing nations, this is the market at work; and the market works to generate overall improvements in economic welfare for a society. † They consider a moral obligation to perform actions that better enhance the overall satisfaction of these societies. Therefore, they argue, as many sweatshops as possible must be created and maintained. Is their evaluation legitimate?Generally, market economies have the potential to create tremendous economic growth in poor countries; ethical responsibilities would be that businesses which seek to benefit from that growth not do so by exploiting the human and natural resources of host countries (DesJardins, 2011). Although free markets generate benefits, certain boundary conditions hold firm. The relation between workers and their employers should be such that workers are fully informed about occupational health risks and their employment is truly voluntary, not through coercion.People must be able to make rational decisions about their self-interest, and no child should be held to the terms of any contract they enter into. Critics of sweatshops argue that workers may agree to work under poor conditions, because they have no other option to earn income, and they may not have enough information, prior to being employed in those sweatshops. Once they have made such choices, it would be extremely difficult for them to get out of a labor agreement and return to the previous circumstances.That is why the fact that workers agree to work under poor conditions does not mean they agreed to the kind of conditions they face. DesJardins (p. 280) explains that â€Å"Someone who chooses to surrender her money to an armed robber is also relatively better off than she otherwise would have been, but this fact does not justify the actions of the robber. † So, there is not a well-functioning free market in these countries. In contrast, they cause a social disruption, because people leave from their villages to depend on public social services in urban areas.An increased population in urban areas worsens sanitation and housing resources. Job losses from the closed factorie s in these countries result in a higher poverty. What should Nike do to show an ethical responsibility to business in these host countries? First, it should not tolerate any discretionary exploitation in the contractors it employs—for example, when managers try to extort sexual favors from vulnerable workers. Second, it should insist that the established labor laws be obeyed and also that governments enforce those rules uniformly.This will do away with impure structural exploitation. Third, it should press for structural solutions that end the exploitability of labor and do its fair share to repair the background circumstances that make taking unfair advantage possible. Certainly it should not lobby for policies that perpetuate or strengthen the structural conditions that permit businesses to exploit workers. In 1990s Nike started facing criticism from different human right organizations for poor labor conditions of its workers in foreign countries, in particular in Asian cou ntries.Nike has violated the minimum wage and overtime laws in these countries and has used the exploitation of the poor people to gain billions of dollars. These events have triggered many critics and economists to discuss and analyze the situation from a variety of ethical frameworks. Nike has tried to take actions to curb its practices and observe these manufactures to ensure that child labor is not being used. However, there is still much to do for applying the same ethical responsibility standards inside U. S. as well as in international business.

Saturday, September 28, 2019

Business Project Managing And Assignments Management Essay

Business Project Managing And Assignments Management Essay Introduction Before one can tackle the question at hand, i.e. the decisions that a project manager has to make in order to create a cohesive and productive environment for his project team, one must first be familiar with the basics of project management. Project management is a wide area which has gained relatively greater importance in the last three decades. Managers began to realize that project management techniques and abilities were central to the success or failure of projects and thus a great deal of research and literature was published on the factors that affect and influence project management techniques (Maylor, 2005). Needless to say, project management is an area of study that requires a great deal of study because of the number of variables associated with it. This paper will thus start off by giving a brief overview of project management in a bid to first establish that the environment in which the project team feels motivated can in fact determine the success or fa ilure of a project and then move on to critically analyze different ways in which a project manager can improve this environment per se. Business Project Management (1)Various texts have defined a project differently, one could informally see a project as a bid to accomplish a given objective through a set of interlinked tasks using a given amount of resources. It could be something as simple as planning a wedding or a more complex task like building a new house. More formally, a project can be defined as, â€Å"A complex, non-routine, one-time effort limited by time, budget, resources, and performance specifications designed to meet customer needs (Allan 2004, p.12).† From this formal definition we can deduce some main attributes of projects such as the fact that a project has an established objective, a defined life span, has specific time, cost and performance requirements and requires across-the-organization participation. The main attributes of a project are not only ess ential for planning and implementing the project but ultimately, the success or failure of a project is judged on how well it has adhered to these essential attributes. Basically one has to see how well a project meets customer requirements and whether it has been able to do it within the time, cost and performance requirements that had been initially established. As mentioned earlier, projects can comprise large complex assignments or small tasks spanning only a few days. For practical purposes, one must also be familiar with the prevailing types of organizational structures in order to better understand the various ways in which impending projects are tackled by various organizations. The first kind can be labeled as the functional organizational structure. Different segments of the project are delegated to respective functional units of the organization and coordination is maintained through normal communication channels. Such a structure allows for flexibility, in-depth expertis e and easy post-project transition for team members. At the same time however, there is poor integration, a lack of focus and more importantly a lack of ownership for the success or failure of particular tasks. Then there is the dedicated project team structure. It is normally implemented by projectized organizations that are mainly dependent on one time projects to conduct the bulk of their business. In this system, each task or assignment is treated as a distinct project and a group of employees is put into a project team and handed the sole responsibility of completing that particular project (Burke 2003, p.89). The system is fast, simple, cohesive and allows for cross-functional integration from different departments. On the downside, it proves expensive, leads to internal strife between team members and there arises a problem of post-project transition for the employees. Thirdly, there is the matrix structure. It’s a hybrid organizational structure and seeks to combine t he best attributes of the two structures formerly discussed. Basically, there are two chains of command and project participants report simultaneously to both functional and project managers. The matrix structure achieves a greater integration of expertise and project requirements. There are three sub-types of the matrix organizational structure. In the weak-form matrix, the authority of the functional manager predominates and the project manager only has indirect authority. In the balanced form matrix, the project manager sets the overall plan and the functional manager determines how work is to be done.

Friday, September 27, 2019

Adult Educator Interview and Paper Essay Example | Topics and Well Written Essays - 500 words

Adult Educator Interview and Paper - Essay Example trial trainer obtained a post graduate diploma in industrial training arming him with relevant skills to offer excellent industrial training to employees. He began practicing human resource management in the company before being charged with industrial training responsibility following greater educational achievements. From my findings, the students being adults in most cases, the trainer employs adragogical techniques such as letting the students take control so as to feel the independence in the learning process. He encourages the sense of self direction. He also uses the learners experience to facilitate the learning process through quoting examples which any other person in class could share. For instance, asking the trainees, "could anyone share his experience with an indiscipline employee?" Kohn Kim, e-mail message to author November 6, 2012. The other way is through the adoption of two way and three way communication where students may communicate among themselves and with him. One of the models that I realized was being utilized by the instructor was the Hannifin and Peck design model. Here there were three phases involved. It begun from the point of evaluation then designing of a proper structure followed by development and implementation of instructions as may be relevant. The main reasoning in this case was evaluation and revision. The other model adopted by the instructor was the ADDIE model where analysis came as the first step. This was followed by designing then development and implementation. A final step was evaluation. Sutherland (1998) argues that; most adult students exhibit autonomy where the sense of control is extremely high. These students are also more goals oriented than otherwise. They strive to achieve their aims at all times. According to Wodlinger (2007), adults prefer practical knowledge where they become competent and master of basic concepts under study. They embrace learning by experience considering their wealth of knowledge.

Thursday, September 26, 2019

Monetary Policy Responds to Stock Market Movements Dissertation

Monetary Policy Responds to Stock Market Movements - Dissertation Example According to Bernanke and Gertler (2001) changes in asset prices (including stock prices) should only impact monetary policies to the extent that they affect the central banks forecast of inflation. Therefore, the target of monetary policy is inflation and not specifically stock prices. Hayford and Malliaris (2002) used different methodologies to determine whether monetary policy has influenced the stock market since it crashed on October 19, 1987. The results indicate that, rather than using the Federal Funds rate policy to offset increases in the value of the stock market above estimates of fundamentals, Federal Fund policy has on average accommodated what is considered to be overvaluation of the stock market. Hayward and Malliaris (2002) found evidence in the FOMC minutes which is consistent with Taylor (1993). Taylor’s (1993) rule suggests that Federal Funds rate target has largely been st in response to inflation and measures of excess demand and therefore is not solely a response to offset potential stock market valuations. Rigobon and Sack (2003) employed an identification technique based on the heteroskedasticity of stock market returns in order to determine the response of monetary policy to stock market movements. Using daily and weekly movements in interest rates and stock prices between 1985 and 1999 Rigobon and Sack (2003) found that the response of monetary policy to stock market movements was significant. The results showed a 5% rise (fall) in the Standard and Poor’s (S&P) 500.... reases in the value of the stock market above estimates of fundamentals, Federal Fund policy has on average accommodated what is considered to be overvaluation of the stock market. Hayward and Malliaris (2002) found evidence in the FOMC minutes which is consistent with Taylor (1993). Taylor’s (1993) rule suggests that Federal Funds rate target has largely been st in response to inflation and measures of excess demand and therefore is not solely a response to offset potential stock market valuations. Rigobon and Sack (2003) employed an identification technique based on the heteroskedasticity of stock market returns in order to determine the response of monetary policy to stock market movements. Using daily and weekly movements in interest rates and stock prices between 1985 and 1999 Rigobon and Sack (2003) found that the response of monetary policy to stock market movements was significant. The results showed a 5% rise (fall) in the Standard and Poor’s (S&P) 500 Index, i ncreasing the possibility of a 25 basis point tightening (easing) by about one half. These results suggest that stock market movements have a significant impact on short term interest rates, driving them in the direction as the change in stock prices. This Rigobon and Sack (2003) attribute to the anticipated reaction of monetary policy to stock market increases. Fuhrer and Tootell (2004) focused on the fact that methods used in earlier literature fail to adequately separate what they describe as the observational equivalence problem. In addition Fuhrer and Tootell (2004) showed that after controlling for the information that that enters the Federal Open Market Committee’s (FOMC’s) decision making process stock market prices have had no independent effect on monetary policy. Cassala and Morena

The topic of this paper should explain your ethical stand on Research

The topic of this should explain your ethical stand on environmental issues, in keeping with the focus of this course - Research Paper Example Environmental conservation dictates that the gas must be subjected to treatment before being released into the atmosphere in order to reduce the pollution of the environmental through hazardous gaseous compounds contained in the gas. Despite, getting rid of the waste materials, incineration process generates a lot of heat, which is often used for production of electricity, which on the other side is very useful in a variety of ways. The processes involved in the incineration of waste materials have undergone through evolutionary stages with better and more improved mechanisms being adopted to address the issues of shortcomings of the process at large. Among other issues that have faced great attention in improving the processes involved in incineration are the cleaning and treatment of the gasses emitted as well as safe combustion control methods to ensure the safety of the human beings that are involved in the process. This has therefore led to adoption of favorable precautionary me asures being designed and adopted both for the sake of operations at the incineration plant as well as for the sake of environmental concerns. Environmental ethics as used and applied within the sphere of human interactions regards with esteem the sovereignty of all life. Ethics refer to such activities that expose human beings and other living organisms such as animals and plants to hazardous conditions as unfavorable and this necessitates the design and adoption of other mechanisms of managing waste products, which would ensure the safety of all living organisms including the human beings (Brennan and Lo, 2008). Among notable improvements in the modern day incineration processes is the inclusion of separation stage, which had not been included in the traditional processes. The failure to remove the hazardous materials in the traditional practices exposed the workers to health risks as well as exposing the public to environmental risks. Moreover, the traditional practices failed to utilize the resultant heat for such uses as in generation of electricity. The methods were thus criticized of neglecting ethical concerns, which has great implication to entire life at large. Burning the trash has been advocated for in the methods used in waste-to-energy procedures of waste management practices. It has been used as one of the most effective method of producing renewable energy. It is a method that has been used in converting the residential, hazardous and commercial wastes into more friendly forms, which would be effective in conserving the environment as well as improving human life by reducing the hazards created by the waste materials. Waste food scraps, papers and plastics are among other wastes that are treated through incineration. The combustion of these products produces a lot of heat, which is used within many countries to produce electricity. However, it is worth noting that not all incineration plants adopted worldwide are used for electricity production . Among other benefits cited by the supporters of incineration as a method off addressing wastes are creation of employment, reducing the health risks that are associated with the organic waste materials, environmental conservation and the production of the electricity that can be used for other uses (Global Alliance for Incinerator Alternatives, 2012). Incineration process involves a relatively higher number of people who

Wednesday, September 25, 2019

Judicial Style in Ukraine Essay Example | Topics and Well Written Essays - 500 words

Judicial Style in Ukraine - Essay Example The legitimate Court of Ukraine is the merely organization of legitimate authority in Ukraine. The Ukraine encompasses a judicial structure which consists of the Supreme Court, regional courts in addition to district (town) courts. The Legitimate Court of Ukraine is a particular body with power to review whether lawmaking proceeds of the Parliament, President, Filing cabinet or Crimean Legislative body are in line up with the Structure of Ukraine. This Court as well provides interpretation to guaranteed standard of the Constitution or laws of Ukraine. The Criminal System of Ukraine records the sort of criminal retribution accessible. Punishments are able to be classifying into fundamental and complementary, depending on their technique and the method in which they are allocate. For model, necessary punishments are those which are allocate as identity-sufficient and cannot be dispense as a complement to added punishments. Fundamental punishments contain: custody (imprisonment), correctional works devoid of custody, deprivation of the exact to dwell in convinced place or to execute confident actions, fines, and community criticize. Complementary punishments are those which are able to be allocate simply as a complement to an essential punishment. Fundamental punishments contain: custody (imprisonment), correctional works devoid of custody, deprivation of the exact to dwell in convinced place or to execute confident actions, fines, and community criticize. Complementary punishments are those which are able to be allocate simply as a complement to an essential punishment. They comprise: elimination; the removal of armed or particular rank; or elimination of parental privileges. Decease penalty:

Tuesday, September 24, 2019

Essentials of Management Essay Example | Topics and Well Written Essays - 4250 words

Essentials of Management - Essay Example The primary problems with the delegation process are the loss of power, the chances of insubordination, loss of accountability and the chances the work may get delayed. These are the various problems of the delegation. Once the job has been delegated, the Manager may fear that the individual may not perform perfectly either due to the lack of resources, money or senses of responsibility. This may ultimately affect the KRA’s of the manager; the other issue may be the insecurity that is present among the managers. The individual who has been entrusted with the job may go on to outperform the Manager. Thereby, these are the problems faced in the delegation process. There are various steps that can be taken to overcome these problems. The main steps are the infusion of responsibility in the individuals to deliver the work on time, and not to have any amount of insubordination. This can be accomplished by the creation of a proper work culture wherein there is an intrinsic sense of responsibility among the individuals. Also, the individuals should be accountable to the work that is performed by them. Building trust in the virtual teams The process of building trust in virtual teams is a multifarious process with multiple layers involved. The steps that I would take to maintain trust are a lot of online meeting between the members so that they can come to know each other. This would mean that a lot of online transactions should be maintained in order to have the optimum level of trust to be maintained among these members. Another important aspect is the acceptance of the cultural differences between the members. Thee should be a lot telephone calls, online chats , video conferencing and common brain storming sessions over the internet. The other important factor is that the members have to complement each others abilities to build up the trust. Business Research Methods Research question- Should the performance bar of a company be constantly raised at the cost of rising levels of stress and attrition? Analysis-In order to survive the current market, the organization should always keep on evolving and changing that would basically mean that the structures are being organizes in such a manner that there is continuous growth in the organization. It should also ensure that the performance levels are always on the top. Given the current levels of the employee attrition and the stress levels, should such a strategy be actively followed within the company Methodology - Data sampling is of primary importance here, the main strategy that has to be adhered to is the population sampling strategy. The sampling frame has also to be fixed since we are dealing with extremely large sensitive amounts of data, the proper identification of each and every individual involved in the data set is extremely important. The type of sampling that has to be followed here is probability sampling. This is extremely important in the light of the data that is being inve stigated. The chances of the selection of each entity in the sample should be more than one. The subdivision of the sampling frame applies is the stratified sampling. The stratified sampling is used to divide the population into the necessary subsets for the analysis. The dependent variables are the frequency of the distribution randomness of the population set, the methodology segregation taken and the variability of the stratified data. The independent variables are the designation, the work level and responsibilities Understanding- The method of the data collection is

Monday, September 23, 2019

Effective mediated communication Essay Example | Topics and Well Written Essays - 750 words

Effective mediated communication - Essay Example Few people write letters or read the newspaper anymore as these are seemingly archaic methods of communication. Neither provides instant information, a tool that is today essential for businesses to compete and simply a fact of life that is taken for granted for most in the U.S. â€Å"Nowadays, we think nothing of emailing our aunts in Germany and getting an answer back within minutes, or seeing the latest streaming video full of up to the minute news† (Boswell, 2006). There are as many disadvantages as advantages offered in this mode of communication as messages are misread, misdirected, misunderstood or simply go missing. While several of these issues don’t arise when people are given the opportunity to communicate on a face-to-face basis, an entirely new set of issues are introduced as messages are forgotten, lose their focus or the participants become sidetracked on other issues or other external events. The purpose of this paper is to discover just what are the str engths and weaknesses of face to face communication as they compare with the strengths and weaknesses of hard copy communication methods. For many people, face to face communication is the best means of interacting with another person for a variety of reasons. People who communicate face to face are obviously able to do so in a real-time format, meaning that it occurs for both people at the same time as they are looking at each other. When the conversation reaches a point where greater clarification or further discussion is felt necessary, this conversation has the opportunity of taking place immediately. According to Adler et al (2007), this attribute of synchronicity is the first of three significant features of oral face to face communication. The second significant feature is the richness of information that can be obtained through this method of communication. While two people are looking at each other,

Saturday, September 21, 2019

Marketing strategies Essay Example for Free

Marketing strategies Essay The word â€Å"strategy† is derived from the Greek word â€Å"stratà §gos†; stratus (meaning army) and â€Å"ago† (meaning leading/moving). Strategy is an action that managers take to attain one or more of the organization’s goals. Strategy can also be defined as â€Å"A general direction set for the company and its various components to achieve a desired state in the future. Strategy results from the detailed strategic planning process†. A strategy is all about integrating organizational activities and utilizing and allocating the scarce resources within the organizational environment so as to meet the present objectives. While planning a strategy it is essential to consider that decisions are not taken in a vaccum and that any act taken by a firm is likely to be met by a reaction from those affected, competitors, customers, employees or suppliers. Strategy can also be defined as knowledge of the goals, the uncertainty of events and the need to take into consideration the likely or actual behavior of others. Strategy is the blueprint of decisions in an organization that shows its objectives and goals, reduces the key policies, and plans for achieving these goals, and defines the business the company is to carry on, the type of economic and human organization it wants to be, and the contribution it plans to make to its shareholders, customers and society at large. Features of strategic management Strategy relates the firm to its environment, particularly the external environ-ment in all actions whether objective setting, or actions and resources required for its achievement. This definition emphasizes on the systems approach of management and treats an organization as part of the society consequently affected by it. Strategy is the right combination of factors both external and internal. In relating an organization to its environment, the management must also consider the internal factors too, particularly its strengths and weaknesses, to take various courses of action. Strategy is relative combination of actions. The combination is to meet a particu-lar condition, to solve certain problems, or to attain a desirable objective. It may take any form; for every situation varies and, therefore, requires a somewhat different approach. Strategy may even involve contradictory action. Since strategic action depends on environmental variables, a manager may take an action today and revise or reverse his steps tomorrow depending on the situations. Strategy is forward looking. It has orientation towards the future. Strategic ac-tion is required in a new situation. Nothing-new requiring solutions can exist in the past, and so strategy is relevant only to the future. Process The strategic management process is more than just a set of rules to follow. It is a philosophical approach to business. Upper management must think strategically first, then apply that thought to a process. The strategic management process is best implemented when everyone within the business understands the strategy. The five stages of the process are goal-setting, analysis, strategy formation, strategy implementation and strategy monitoring. 1. Goal-Setting The purpose of goal-setting is to clarify the vision for your business. This stage consists of identifying three key facets: First, define both short- and long-term objectives. Second, identify the process of how to accomplish your objective. Finally, customize the process for your staff, give each person a task with which he can succeed. Keep in mind during this process your goals to be detailed, realistic and match the values of your vision. Typically, the final step in this stage is to write a mission statement that succinctly communicates your goals to both your shareholders and your staff. 2. Analysis Analysis is a key stage because the information gained in this stage will shape the next two stages. In this stage, gather as much information and data relevant to accomplishing your vision. The focus of the analysis should be on understanding the needs of the business as a sustainable entity, its strategic direction and identifying initiatives that will help your business grow. Examine any external or internal issues that can affect your goals and objectives. Make sure to identify both the strengths and weaknesses of your organization as well as any threats and opportunities that may arise along the path. 3. Strategy Formulation The first step in forming a strategy is to review the information gleaned from completing the analysis. Determine what resources the business currently has that can help reach the defined goals and objectives. Identify any areas of which the business must seek external resources. The issues facing the company should be prioritized by their importance to your success. Once prioritized, begin formulating the strategy. Because business and economic situations are fluid, it is critical in this stage to develop alternative approaches that target each step of the plan. 4. Strategy Implementation Successful strategy implementation is critical to the success of the business venture. This is the action stage of the strategic management process. If the overall strategy does not work with the business current structure, a new structure should be installed at the beginning of this stage. Everyone within the organization must be made clear of their responsibilities and duties, and how that fits in with the overall goal. Additionally, any resources or funding for the venture must be secured at this point. Once the funding is in place and the employees are ready, execute the plan. 5. Evaluation and Control Strategy evaluation and control actions include performance measurements, consistent review of internal and external issues and making corrective actions when necessary. Any successful evaluation of the strategy begins with defining the parameters to be measured. These parameters should mirror the goals set in Stage Types of strategic management 1. Functional strategies Functional strategy- selection of decision rules in each functional area. Thus, functional strategies in any organization, some (e.g., marketing strategy, financial strategy, etc.). It is desirable that they have been fixed in writing. In particular, functional strategies are as follows: Production strategy( make or buy) defines what the company produces itself, and that purchases from suppliers or partners, that is, how far worked out the production chain. Financial Strategy- to select the main source of funding: the development of their own funds (depreciation, profit, the issue of shares, etc.) or through debt financing (bank loans, bonds, commodity suppliers credits, etc.). Organizational strategy- decision on the organization of the staff (choose the type of organizational structure, compensation system, etc.). May be allocated and other functional strategies, for example, the strategy for research and experimental development (R D), investment strategy, etc. In addition, each of the functional strategies can be divided into components. For example, organizational strategy can be divided into three components: strategy of building organizations to select the type of structure (divisional, functional, project, etc.); strategy to work with the staff a way of training (mainly administrative staff), training of staff (in a business or educational institutions), career planning, etc.; Strategy wages (in the broader sense rewards and penalties) in particular, the approach to the compensation of senior managers (salary, bonuses, profit sharing, etc.). Organization for the implementation of the strategy at the functional area responsible senior specialist (Ch. Engineer, Director of Finance), at the enterprise level the general director or director of the department, at the level of groups of companies a collegiate body (management, board of directors). 2. Human resources Role in Strategy Formulation: HRM is in a unique position to supply competitive intelligence that may be useful in strategy formulation. Details regarding advanced incentive plans used by competitors, opinion survey data from employees, elicit information about customer complaints, information about pending legislation etc. can be provided by HRM. Unique HR capabilities serve as a driving force in strategy formulation. 3. Marketing strategies Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities. Globalization has led firms to market beyond the borders of their home countries, making international marketinghighly significant and an integral part of a firms marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a businesss size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning. To achieve the desired objectives, marketers typically identify one or more target customer segments which they intend to pursue. Customer segments are often selected as targets because they score highly on two dimensions: 1) The segment is attractive to serve because it is large, growing, makes frequent purchases, is not price sensitive (i.e. is willing to pay high prices), or other factors; and 2) The company has the resources and capabilities to compete for the segments business, can meet their needs better than the competition, and can do so profitably. [3] In fact, a commonly cited definition of marketing is simply meeting needs profitably. 4. Financial strategy To get the most out of your financial resources and achieve sustainability youll need to successfully manage all your funding and financing sources in an overarching strategy for your organisation. Many organisations manage income from a number of different funding and finance sources from donations, grants, contracts and income generated from trading. A financial strategy enables your organisation to assess your financial needs and the sources of support required to meet your objectives and fulfil the organisational mission, whilst also planning for continued growth to enable stability. Youre financial strategy will derive from your mission. So the first step is to clearly define why you exist and you plan to achieve your mission before preparing any budgets. Cadbury History Birmingham 1824 John Cadbury was one of ten children of Richard Tapper Cadbury, a prominent Quaker who had moved to Birmingham, England from the West Country in 1794. In 1824, 22-year-old John Cadbury opened his first shop at 93 Bull Street, next to his fathers drapery and silk business in the then fashionable part of Birmingham. Apart from selling tea and coffee, John Cadbury sold hops, mustard and a new sideline cocoa and drinking chocolate, which he prepared using a mortar and pestle. Cocoa and drinking chocolate had been introduced into England in the 1650s but remained a luxury enjoyed by the elite of English society. Customers at John Cadburys shop were amongst the most prosperous Birmingham families, the only ones who could afford the delicacy. Cocoa beans were imported from South and Central America and the West Indies. Experimenting with his mortar and pestle, John Cadbury produced a range of cocoa and chocolate drinks, the latter with added sugar. The products were sold in blocks: customers scraped a little off into a cup or saucepan and added hot milk or water. John Cadbury had a considerable flair for advertising and promotion. John Cadbury is desirous of introducing to particular notice Cocoa Nibs, prepared by himself, an article affording a most nutritious beverage for breakfast, announced his first advertisement in the Birmingham Gazette in March 1824. He soon established himself as one of the leading cocoa and drinking chocolate traders in Birmingham. The popularity and growing sales of John Cadburys cocoa and drinking chocolate of superior quality determined the future direction of the business. In 1831, John Cadbury rented a small factory in Crooked Lane not far from his shop. He became a manufacturer of drinking chocolate and cocoa, laying the foundation for the Cadbury chocolate business. These early cocoa and drinking chocolates were balanced with potato starch and sago flour to counter the high cocoa butter content, while other ingredients were added to give healthy properties. By 1842, John Cadbury was selling sixteen lines of drinking chocolate and cocoa in cake and powder forms. The Quaker Influence The Cadbury family were prominent members of the Society of Friends or Quakers, one of the many nonconformist religious groups formed in the 17th century. Their strong beliefs carried into campaigns aimed at ending poverty and deprivation and many prominent Quaker-run businesses were part of reforms of social and industrial society in Victorian Britain. John Cadburys lifelong involvement with the Temperance Society influenced the direction of his business enterprise. By providing tea, coffee, cocoa and chocolate as an alternative to alcohol he felt he was helping to alleviate some of the alcolohol-related causes of poverty and deprivation amongst working people. He also incorporated some of these principles in his industrial relations philosophy. (See A Progressive Workplace) Cadbury Brothers of Birmingham John Cadbury As the enterprise prospered, in 1847 John Cadbury rented a larger factory in Bridge Street, off Broad Street, in the centre of Birmingham and went into partnership with his brother Benjamin trading as Cadbury Brothers of Birmingham. The retail side of the business in Bull Street was passed to a nephew, Richard Cadbury Barrow in 1849. Barrow Stores, as it became, traded in Central Birmingham until the 1960s. A major turning point for the cocoa and chocolate industry came in the mid-1850s, when taxes on imported cocoa beans were reduced by Prime Minister William Gladstone. The previously prohibitive chocolate products were now within the reach of the wider population. Cadbury Brothers received their first Royal Warrant on February 4, 1854 as manufacturers of cocoa and chocolate to Queen Victoria. The company continues to hold royal warrants of appointment. During the 1850s business began to decline. The partnership between the first Cadbury brothers was dissolved in 1860, a difficult time in the companys history. John Cadburys sons Richard and George, who had joined the company in the 1850s, became the second Cadbury brothers to run the business when their father retired due to failing health in 1861. John Cadbury devoted the rest of his life to civic and social work in Birmingham until his death in 1889. Although they had worked in their fathers business for some years, the prospects for Richard. 25, and George, 21, were daunting. Their first five years were a period of unremitting toil with few customers, long hours and very frugal living. Both seriously considered taking up other vocations Richard as a surveyor in England and George as a tea planter in India. George was focused on manufacturing, and Richard with sales, but in the early days both brothers went out and promoted their goods. Due to their dedication, sheer hard work and improvements in the quality of Cadbury cocoa products, the business survived and prospered. Technological Advancements Historic packaging Dissatisfied with the quality of cocoa products, including their own, the Cadbury brothers took a momentous step in 1866 that not only had a bearing on their business but revolutionised the whole of the British cocoa business. Until that time English cocoa had been heavily adulterated with starch substances like potato flour or sago to mask the excess cocoa butter. The cocoa drink, as described by George Cadbury himself, was a comforting gruel. Following a visit to the Van Houten factory in Holland to see their new cocoa press, the brothers introduced this new process to their Bridge Street factory. The press removed some of the cocoa butter from the beans, producing a less rich and more palatable cocoa essence the forerunner of the cocoa we know today. There was no need to add flour and Cadburys new cocoa essence was advertised as Absolutely puretherefore Best At that time there was much concern in Parliament about the adulteration of food, including cocoa. The new unadulterated Cadburys cocoa essence was heralded as a major breakthrough and resulted in the passing of the Adulteration of Food Acts in 1872 and 1875. Cadbury received a remarkable amount of free publicity during this period and sales increased dramatically. The marketing of this cocoa essence helped turn a small business into a vast worldwide company. The introduction of cocoa essence was not the only innovation that improved the Cadbury Brothers trade. The plentiful supply of cocoa butter remaining after the cocoa was pressed made it possible to produce a wide variety of new kinds of eating chocolate, leading to the development of the smooth creamy chocolate produced today. The quality of the chocolates made by the company following the introduction of the cocoa press was such that in the 1870s, Cadbury broke the monopoly which French producers had previously enjoyed in the British Market. Cadburys Chocolate Box A chocolate for eating had been produced at the Cadbury factory since 1849 but it was not, by todays standards, a very palatable product. With the availability of cocoa butter a new chocolate recipe produced chocolate similar to that which we enjoy today. Refined plain chocolate was made for moulding into blocks or making bars and chocolate creams that with chocolate-covered fruit-flavoured centres. Cadburys fancy chocolates- or assortments as they are now called were sold in decorated boxes, with small pictures that children could cut out to stick into scrapbooks. Richard Cadbury applied his considerable artistic talents to introduce more ambitious and attractive box designs from his own paintings, using his own children as models or depicting flowers and scenes from his travels. They were the first British-made fancy chocolate boxes and were very popular. Some of his original boxes still exist. Elaborate chocolate boxes were much prized as special gifts by the late Victorians as they could later be used as trinket or button boxes. Chocolate box designs ranged from superb velvet covered caskets with bevelled mirrors and silk lined jewel boxes to pretty boxes with pictures on the lid. The popularity of these splendid Cadbury boxes continued until their disappearance during the Second World War. Victorian and Edwardian chocolate boxes are now collectors items. Cadbury Brothers Ltd The business became a private limited company Cadbury Brothers Limited in 1899 following Richard Cadburys sudden death at the age of 63. George Cadbury became chairman of the new board and his fellow directors were Barrow and William A. Cadbury, sons of Richard and two of his own sons, Edward and George Cadbury Junior. By 1899, the Bournville factory had trebled in size with more than 2,600 employees. With the formation of the limited company, Bournville entered a new era as the younger members of the Board introduced new ideas analytical laboratories, advertising and cost offices, a sales department, works committee, medical department, pension funds, education and training for employees. The Bournville factory site became a series of factories within a factory, as everything needed for the business was produced on site, including tin box pressing plants, carton making units, a design studio and printing plant. This policy continued until well after the Second World War when the rationalisation of the business to mainstream activity production and marketing of chocolate confectionery- led to the use of outside specialised suppliers for ancillary items. . Cadbury India began its operations in India in 1948 by importing chocolates. It now has manufacturing facilities in Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and sales offices in New Delhi, Mumbai, Kolkata and Chennai. The corporate head office is inMumbai. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, Cadbury has worked with theKerala Agricultural University to undertake cocoa research. Cadbury was incorporated in India on 19 July 1948. Currently, Cadbury India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Gems, Halls, Éclairs, Bubbaloo, Tang and Oreo. Its products include Cadbury Dairy Milk, Dairy Milk Silk, Bournville, 5-Star, Perk, Gems (a version of MMs), Eclairs,Bournvita, Celebrations, Bilkul Cadbury Dairy Milk Shots, Toblerone, Halls, Tang and Oreo. It is the market leader in the chocolate confectionery business with a market share of over 70%. Products Major chocolate brands produced by Cadbury include the bars Dairy Milk, Crunchie, Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp, and Fudge; chocolate Buttons; the boxed chocolate brand Milk Tray; and the twist-wrapped chocolates Heroes. As well as Cadburys chocolate, the company also owns Maynards and Halls, and is associated with several types of confectionery including former Trebor and Bassetts brands or products such as Liquorice Allsorts, Jelly Babies, Flumps, Mints, Black Jack chews, Trident gum, and Softmints. Notable product introductions include: 1866: Cocoa Essence 1875: Easter Eggs 1897: Milk Chocolate and Fingers 1905: Dairy Milk 1908: Bournville 1914: Frys Turkish Delight 1915: Milk Tray 1920: Flake 1923: Creme Egg (launched as Frys) 1926: Cadbury Dairy Milk Fruit Nut 1929: Crunchie (launched as Frys) 1938: Roses 1948: Fudge 1958: Picnic 1960: Dairy Milk Buttons 1968: Aztec 1970: Curly Wurly 1974: Snack 1976: Double Decker 1981: Wispa (relaunched 2007) 1985: Boost 1987: Twirl 1992: Time Out 1995: Wispa Gold (relaunched 2009 and 2011) 1996: Fuse 2001: Brunch Bar, Dream and Flake Snow 2009: Dairy Milk Silk 2010: Dairy Milk Bliss 2011: Big Race oreo 2012: Marvellous Creations and Crispello. Advertising controversy In May 2011 the model Naomi Campbell described the new advertisement for the Bliss bar as insulting and hurtful. Reacting to the advertisement, which had the tag line Move over Naomi – there is a new diva in town, Campbell said, I am shocked. Its upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. A spokesperson for the company insisted that the campaign was a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss. The campaign was, he later added, no longer in circulation we have no plans to repeat the campaign. Reacting to Campbells outburst, comedian Reginald D. Hunter, on the BBC television comedy quiz Have I Got News For You, suggested that it was complimentary for black people to be compared to chocolate, and that enjoyment of the Bliss bar might even be enhanced by a love of black people. Health and safety 2006 Salmonella scare On 19 January 2006, Cadbury Schweppes detected a rare strain of the Salmonella bacteria, affecting seven of its products, said to have been caused by a leaking pipe. The leak occurred at itsMarlbrook plant, in Herefordshire, which produces chocolate crumb mixture; the mixture is then transported to factories at Bournville and formerly Somerdale to be turned into milk chocolate. It was not until around six months after the leak was detected that Cadbury Schweppes officially notified the Food Standards Agency, shortly after which it recalled more than a million chocolate bars. In December 2006, the company announced that the cost of dealing with the contamination would reach  £30 million. In April 2007, Birmingham City Council announced that it would be prosecuting Cadbury Schweppes in relation to three alleged offences of breaching food safety legislation. At that time, theHealth Protection Agency identified 31 people who had been infected with Salmonella Montevideo. One of the alleged victims had to be kept on a hospital isolation ward for five days after eating a Cadburys caramel bar. An investigation being carried out at that time by Herefordshire Council led to a further six charges being brought. The company pleaded guilty to all nine charges, and was fined one million pounds at Birmingham Crown Court—the sentencing of both cases was brought together.[70] Analysts have said the fine is not material to the group, with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health. Head office Cadburys head office is the Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, England. The building occupies 84,000 square feet (7,800 m2) of space inside Building 3 of the business park. Cadbury, which leases space in the building it occupies, had relocated from central London to its current head office. Cadburys previous head office was in 25 Berkeley Square in Mayfair, City of Westminster. In 1992 the company leased the space for  £55 per 1 square foot (0.093 m2). In 2002 the company agreed to pay  £68.75 per square foot. The Daily Telegraph reported in 2007 that the rent was expected to increase to a three-figure sum. In 2007 Cadbury Schweppes had announced that it was moving to Uxbridge to cut costs. As of that year the head office had 200 employees. After the Kraft Foods acquisition of Cadbury, Kraft announced that the Cadbury head office would remain the Cadbury House. Mission statement of cadbury. Cadbury’s mission statement says simply: ‘Cadbury means quality’; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered’ . Vision The Vision into action (VIA) plan embodies all aspects of our strategy. Our governing objective is to deliver superior shareowner returns by realizing our vision to be the world’s biggest and best confectionery company. At the heart of our plan is our financial scorecard, judiciously reinforced by our priorities, commitments and culture . Management information strategy. A management information system (MIS) provides information that organizations require to manage themselves efficiently and effectively.[1] Management information systems are typically computer systems used for managing five primary components: 1.) Hardware, 2.) Software, 3.) Data (information for decision making), 4.) Procedures (design,development and documentation), and 5.) People (individuals, groups, or organizations). Management information systems are distinct from other information systems, in that they are used to analyze and facilitate strategic and operational activities.[2] Academically, the term is commonly used to refer to the study of how individuals, groups, and organizations evaluate, design, implement, manage, and utilize systems to generate information to improve efficiency and effectiveness of decision making, including systems termed decision support systems, expert systems, and executive information systems.[2] Most business schools (or colleges of business administration within universities) have an MIS department, alongside departments of accounting, finance, management, marketing, and sometimes others, and grant degrees (at undergrad, masters, and PhD levels) in MIS. Characteristics of management information strategies Strategic information management is a salient feature in the world of information technology (IT). In a nutshell, strategic information management helps businesses and organizations categorize, store, process and transfer the information they create and receive. It also offers tools for helping companies apply metrics and analytical tools to their information repositories, allowing them to recognize opportunities for growth and pinpoint ways to improve operational efficiency. Automation IT professionals design strategic information management systems to automate the management of incoming and outgoing information to the greatest possible degree. While each company has its own unique IT needs, strategic information management systems typically include built-in controls that filter, sort, categorize and store information in easy-to-manage categories. Customization Strategic information management systems are typically customized to meet the unique needs of each individual company. Incoming and outgoing data can be sorted and cross-referenced according to a wide range of individually specified controls and parameters, which include the companys business verticals and horizontals, individual clients, demographics, geographic location and business function. Strategic information management systems are extensively categorized, allowing for an optimal level of organization. Access controls can be as strict or as lax as the client wants, allowing for company-wide access to information databases or limiting information accessibility to key personnel. User-specific controls can also be set, in case employees need access to certain information but management wants to limit their access to sensitive data. Benefits The benefits of strategic information management can be felt from the executive level right down to the functional staff level. It can help businesses expand their operations into new areas, set goals, measure performance and improve overall productivity. Risks Some of the risks involved with strategic information management systems include implementation challenges, incompatibility with client databases and human error. As with other IT management techniques, data protection and information security is also an ongoing concern. Conclusion Cadbury is one of the best known brands in the world today. It is a brand which is associated with high levels of quality and customer satisfaction. The ongoing growth of Cafà © Cadbury provides a flagship that further helps to enhance the reputation of the Cadbury Masterbrand. At the same time, it provides customers with the opportunity to indulge themselves in the enjoyment of high quality products in a welcoming environment.

Friday, September 20, 2019

Love Is Inclusive Of Everything Philosophy Essay

Love Is Inclusive Of Everything Philosophy Essay Love is a kind of thing that can inclusive everything. When we born in this world, love are already belongs with us. Eros, Philia, Storge, Agape which are the four types of love that we can experience in different stages in our life. Love needs two parties to proceed to bring out the valuable and we can learn things in love which is invisibility. Of course, love is wonderful things when it happens, that because it can be inclusive all the bad things even can retrieve or help people. Therefore, I will use the movie The Miracle Box to be the case study to explore those questions. Actually, the movie is reorganizing by a real story which is happen in SARS period. It is a story about Doctor Tse and her husband that how their love affecting people. The four types of love are shown in the movie and it also bring up the other questions are- Is it ring equal to commitment? How important of commitment is? How does agape include Eros, Storge and Philia? Then, I will discuss those things in the following essay. Eros is the relationship of lovers. They can find the different values on each others. They must be contains the unique characteristics or get something similar that to attract the others. It must be contain one of the features of love that may be uniqueness and irreplaceability. In the movie of The miracle Box, except for their religion background, actually it is a kind of factors that can let two persons get together easily. But except for this, the uniqueness is the important elements that for all people. Because every person has their own values, they all have the different intension, self-cultivation; every one got the different background of growth too. Every experience can be changed the mind of a person to be optimistic or pessimistic. That can be affected to the result that people had the good feeling in the first sight. Just like the movie, Doctor Tse and Albert which is her husband, they both had the uniqueness to attract others. As the movie said, Albert thinks that Docto r Tse had a beautiful smile that to let him feels nice and warm. Although physical elements are the first impression for the people to attract in the first sight, however, the spiritual element is the most important that for people to communicate. That may be easy to have similar values, behavior, and thought that have the similar topics to let their distance become closer. In a love relationship, believe is an important elements too. If two persons do not trust each others, this relationship will become no meanings. Trust is a connective thing in hearts with the lovers; it brings the lovely feelings in the relationship. As the movie, Doctor Tse needs to have an internship and leave Hong Kong for few months, because of the distance, they can not see each others for a long time, and this is a challenge for the lovers. Distance, would be one of the fatal of love, because Love cannot get rid of touch. In psychological view, Physical Touch is a love language that parent will touch us as a love expression when we are child. As we had the long period of educated that physical touch is important for people that can be a kind of connective activities for lovers. Because it can be increase the feelings to both persons, if lovers really far away from the others, physical touch cannot bring the function into full play, the optimistic of love will be weaken. Theref ore, it will be a big challenge to the lovers which have a long distance relationship. Love really can inclusive everything? Not many people can do that, maybe Doctor Tse and her husband only is the small number. Many people cannot stride this step to give up the relationship. Actually, love can be a kind of power that to defeat everything, just like Doctor Tse and her husband, although they had lots of difficulties that are hard to overcome, but they thrust that we can tide over, then its become true. It does bring the other topic which is persisting. On the other hands, in the movie mention that rings cannot easy to buy it, because rings have a valuable meaning which is commitment. Is that love equal to commitment? True Love includes the sense of responsibilities, and it is a long term commitment. As rings are the symbol of marriage, it also means the long term responsibilities. That is a heavy meanings with someone that you want to stay with her or him forever. However, in nowadays, rings become simple things in the teenage. They might not think that it is a valuable item with heavy meanings. As we can see on the street or just friends which we know, they actually got a couple rings for each other, they might think that rings are the symbol of couples, but they forgot that is the commitment as the meanings of rings. Therefore, when the scenes of movie remain us the meanings of rings, love needs promises, but at the same time, how many people know that or understand that? Because of the culture of the world become more open, comm itment is not a serious thing already. Just like Doctor Tse and her husband Albert got the original love which is touching enough and let us thinks of this question which is the meanings of rings and commitment. Love can be simple, with no spectacular scale but can feel warm with it. The real love story between Doctor Tse and her husband Albert let me rethink that how many people can experience the original love in nowadays because love also become simple in nowadays society, people might not be jealous of the relationships. Therefore, the movie was very touching that still have someone willing to wait for each other although someone is illness. Its back to the original topic that love can contain everything. Except for the Eros love, Storge which mean parent or family love also can shown in the movie and it brings a lot of discussion in this topic. Storge also is a kind of love which we have when we born in the world, maybe it is the first things we experienced how to love. Storge is the sort of love that you feel for someone who has been a part of your life for a long time, and if they go away, you miss them far more than you ever thought you would. Only parent can let you got that feelings that cannot be replace. However, I think some of the points of Eros can be similar with Storge. When lovers get married to become couples, some of the elements of Eros will transfer to Storge that it cannot be replaced. Because the partners become parents already, he or she will stay with you until death. Marriage is an amazing thing to let couples have the feelings of lovers and being parents. We can also experience it through the movie, or they can observe from family, it may also have this situati on. Or maybe marriage is just a process of Eros became Storge. I think it is a circulation of love which we experience in our life. The third love which we also include in our life is Agape which means god love. It is a wonderful love that people can get much power from this. This kind of love, really can inclusive everything? God Love is not easy to feel it, but when we face the danger, we can felt that this love is all around us, people are easy to show this love to help people who have danger. As we can see in the movie, actually it is mainly focus on the Agape, because the story of the miracle box, except for the love story between Doctor Tse and her husband, it is talking about how greatness of Doctor Tse is in the SARS period. Doctor Tse sacrifices herself to cure many people and lose her life. Except for this situation, Agape also develop in the relationship of Doctor Tse and Albert. It might be one of the reasons that they both have the religion background to let god love become more reasonable in the relationship. However, I think Doctor Tse willing to stay besides with her husband that he got cancer; it s show love can be inclusive the bad things. Just love the Bible in chapter 13 Love is patient, love is kind In the view of god, love must include everything like Eros and Storge; in the movie also shown this messages to us. Eros and Agape can find a proper unity in the one reality of love.' As the case of Doctor Tse, it can really prove that Agape can contain Eros, just because Agape is a universal Eros . SARS period let people rethink of love, this action also affected how the people think. Perhaps SARS in related to the people in Hong Kong, all people would like to concern the incident of this. The action of Doctor Tse influenced many people that let the love separate to many people, let Agape developed its functions, let more people can feel it and step through from the difficulties. And love can influenced people easily, since they both facing the big difficulties. Agape is inherent that we can through many ways to support it. Actually, in this few years was occurring lots of things, and in those incidents, we can experienced the power of Agape. For example 823 Philippine killed Hong Kong tourists, Szechwan earthquake, because of those incidents people show their concern and support to the victims. In the cases of 823 incidents, one of the victim Tsang facing the danger, but she make the right decision that bring the other boy to leave the bus, it is because of love, she thinks th at if she has the ability to rescue one more people, then she did it. In this case, it shows that then we facing the danger, we can develop the power that is come from instinct. Love really is the power that can change many things. On the other hands, the other case of Szechwan earthquake, in this incident it also brings much messages for the people that concern or love can be the motive power besides to those victims. Although, those victims experienced lots of pain, like physical or psychological which they lose their parents, but they still need to continues their life, so love is already become the necessary thing for those victims to cheer up, that what the function of love is. As the main theme of this essay is want to is that live can really inclusive everything, it must be a question that for us to think about it. However, I think love is inclusive things must be base on the people with what experience. If all people think that or all they have the same feeling of love, it would not be able to occur some tragedy by human, the world will not have terrorist and become a wonderful world. Except for the extreme examples, loves really can inclusive most kinds of things which seem to be the movie said. Therefore, many people have this love inside their mind even the heart actually, although they will not express it in every moment, but we know that love are always belongs with us and it is the most greatness thing. (2038words)