Mtv Essays - Viacom Media Networks, MTV, Music Video,

Mtv MTV Everyone remembers Michael Jackson's red leather jacket covered with zippers and the sexy style of Madonna. MTV, or music television, nationally publicizes these images and entertainers, and others like them. The station also promotes an idealized teen lifestyle, reflecting the images of these famous artists, that contrasts with the realities of the Generation X lifestyle. While some view the station as illustrated radio or an entertainment network for viewers' pleasure, others more accurately assess it as an advertising enterprise that endorses products and promotes attitudes. The advertisements that are both hidden in videos and placed in regular slots, influence viewers. Whether or not MTV critics agree with these messages that the network sends out, it has become a huge franchise generating large profits and great popularity. During the 1980's, MTV grew from being strictly a music video station to an original, three-station network that became the choice of several generations of viewers and the advertisers who court them. MTV's entertainment, commercialism, and messages satisfy and influence many types of viewers, giving them a healthy sense of group identity. In 1981, MTV became one of the first stations to be able to appeal to such a populous audience as the twelve to twenty-four year old age group. The chief operating officer of Warner-Amex Satellite Entertainment Company (WASEC) felt that there was a body of young people being ignored, hence the company designed MTV (Denisoff 37). Although at first success was unpredictable, the MTV network fought off competition by such competitors as the powerful Turner Broadcasting System (Daspin 20). There isn't room for two or three services doing the same thing, commented MTV's Bob Pittman (Hedegaard 38). Later, the MTV network came out with VH1, or Video Hits One, a music station for older viewers, and Nickelodeon, a children's service station (Daspin 19). These two stations and the original MTV station gave the network a station for an audience of just about any age, satisfying many advertisement agencies. Once the advertisement industry noticed the MTV network's popularity, it became a very desirable sales medium. Advertising agent Kevin Burns explains that if you're a national advertiser and you buy teens, you're going to buy MTV (Viacom 11). MTV appealed to its viewers by constantly televising popular singers and other role models. A music video endorses many nonmaterial items, as well as material items. Regular inter-program commercials usually promote brands of physical items. However, in music videos with popular singers, messages and images are promoted to the viewer. Videos increase an entertainer's popularity, thus promoting his/her record, producer, type of music, style of dance, and physical image. This popularity increases profit for many industries. The artist's record sales boom, benefiting the record company, the record stores, and any other person involved in the process o f production. MTV was dealing with the [record] labels, not the artists, states R. Serge Denisoff (154). In addition, clothing companies benefit when the singer wears their brand. Creative director Judy McGrath feels that MTV videos are almost a subliminal fashion show, meaning that clothing brands and styles are introduced and publicized through music videos (Denisoff 258). Lastly, fine arts companies, specifically dance and music, increase in popularity as people wish to imitate the musicians. A perfect example of this advertising scenario is Michael Jackson's Beat It video. In the early 1980's the already popular pop singer came onto the screen wearing a red leather jacket and a sparkling glove. He introduced an ankle-flicking dance style that moved to the beat of his pop-style music. Soon children across America were wearing replicas of the clothes and moon-walking down the schools' hallways. In this scenario, Michael Jackson, pop music, red leather jackets, dancing, and Motown Records all became popular. With so many brands and agencies wanting to place their ads on MTV, the network itself needed to advertise its own information and existence in some way to increase its own profit. The network began to air animated segments after commercial breaks that endorsed the MTV logo. Then in 1989, the network issued In The Bin, a newsletter designed to unite MTV, VH1, and retailers (Newman, MTV Spreads 55). The newsletter included advertisements and information about new developments in the MTV Network.

Study of Childbearing subsidiary policies and the Child Development Co-Savings Scheme The WritePass Journal

Study of Childbearing subsidiary policies and the Child Development Co-Savings Scheme Introduction Study of Childbearing subsidiary policies and the Child Development Co-Savings Scheme IntroductionProblem/Objectives:Rationale:Scope of study:Research Methods:Conclusion:References:Related Introduction In our study, we refer childbearing subsidiary policies as child-care subsidies and baby bonus (Child Development Co-Savings Scheme). Most would agree that these subsidy policies, which reduce parent’s costs to raise babies, would lead to higher Total Fertility Rate. Total Fertility Rate (TFR) is defined as the number of children an average woman would have assuming that she lives her full reproductive lifetime [1]. Subsidy is generally defined as money granted especially by government to reduce the cost of service or of producing goods [2]. A study revealed that Australian Baby Bonus exerted a small positive effect on fertility [3]. The effect seemed to be stronger for second and possibly higher-order children. In addition the result showed that bonus effect is permanent. Other study conducted in United States evidently show that child-care is positively associated with the intentions to have further children among couples [4]. It is expected that by providing subsidies, number of children an average woman would have, would increase. However, the conclusion from past study could not determine that the result would be similar in local context since the researches are conducted in different demographical area. Our report will investigate the short-term and long-term effect of the policies and aim to provide a comprehensive solution to improve the fertility rate in Singapore. Problem/Objectives: For the past 30 years, Singapore has faced a serious problem of declining TFR (total fertility rate). With TFR of 1.16 in 2010 [5], Singapore is ranked 170th [6] in the world and arguably one of the lowest TFR in the world. This issue will lead Singapore to be an ageing society. Currently Singapore has 344,069 elderly residents in 2010; this amount is estimated to increase by 20% the year 2030. The situation causes some serious problems in productivity, national defence, and will be detrimental to the economy. Nowadays the Singapore government strongly encourages the Singaporeans to get married and have at least 2 children. To support the campaign, the country has provided various subsidies to help parents in raising their children. Rationale: Though subsidies have been given to the parents, the general statistics show that the Singapore TFR declines over the years. Several revisions such as increasing baby bonuses are done to make the subsidies even more helpful, but the result is still negative. Therefore, in our project, we would like to analyze in greater depth relating to Singapore subsidiary policies, investigate its short and long term impacts and research more about the perspective of our future generation with regards to government policy. Scope of study: Our research will focus primarily on the different government policies that are implemented to increase TFR. Other factors such as the environment, psychological-thinking, social factors which may affect TFRs will not be included. To make our research clearer and an all-rounded study, we have our attention only on childcare subsidies, baby bonus, educational subsidies, housing loans, maternity and paternity leave, and hospitalisation subsidies. To prevent discrepancy in interpretation, TFR is defined as the number of children an average woman would have assuming that she lives her full reproductive lifetime and the policies that we are looking at are pertaining to those implemented by the Singapore government only. Research Methods: Our study will focus on evaluating the effectiveness of government subsidy policies. Some of these policies had been revised over the years, to ensure that our analysis will be as accurate as possible, we will divide the discussion into 3 parts: short term, long term and future estimation. Short term is defined as 3 year after policy is implemented, long term will represent the general trend of the policy since it is implemented till present. Short and long term impacts will be analysed using data compiled from administrative records. Future estimation will be done through analyses of our obtained data from the survey. In this study, a two-part survey will be conducted as well. The first part will identify the important factors that affect people’s decision to give birth. Subsequently, the second part will address the perspective of the young generation towards childbearing. The survey questionnaire will include close –ended as well as open-ended questions. The target of our survey will be NTU students. The target sample size will be 100, of which 50 will be males and 50 will be females, after which the results will be collated and be analyzed further. With the results we will propose suggestions that will mould the policy towards greater effectiveness for the new, upcoming generation of Singaporeans. The expected result for our analysis is that government-based policies are effective in the short term, after which ineffective in the long term. We will then review the suggested solutions in hope that the policy can work better. Conclusion: Much research has been done to explore the effectiveness of government’s policies in increasing the fertility rate as the Singapore government found that they had a serious problem such as ageing population.   Although many policies were conducted and revised many times, the fertility rate seemed to decline slightly recently. Therefore, our paper hopes that by investigating the various polices Singapore government has used to impact TRF, we can find out the root of the problem to Singapore’s persistent low TFR and propose reasons for it. References: Biology-Online Dictionary (2007), Online dictionary. biology-online.org/dictionary/Total_fertility_rate 2. Oxford Learner’s Pocket Dictionary (2008), Oxford University Press. 3. Drago, R., Sawyer, K., Sheffler, K., Warren, D., and Wooden, M. (2009),  Ã¢â‚¬Å"Did Australias Baby Bonus Increase the Fertility Rate?,† Melbourne Institute Working Paper No. 1/09, University of Melbourne, Melbourne Institute of Applied Economic and Social Research. 4. Lehrer, E. L. and Kawasaki, S. (1985), Child Care Arrangements and Fertility: An Analysis of Two-Earner Households, Demography (Vol 22; no.4), pp. 499-513. 5. Department of Statistics Singapore (2011), Online statistics. singstat.gov.sg/stats/keyind.html 6. Total Fertility Rate 2010 (2010), CIA World Factbook 2010. photius.com/rankings/population/total_fertility_rate_2010_0.html

International Normalization Ratio (INR) home testing devices Essay

International Normalization Ratio (INR) home testing devices - Essay Example Thus, it makes strategic sense for all hospital departments, including the Accident and Emergency (A&E) unit within a hospital, to maintain electronic patient record systems, which present clinical and nursing notes, patient data, treatment history, etc. to assist with care. Life and death decisions in the A&E unit within a hospital are quick and clear and legible information is essential to administer proper treatment. This project report presents a discussion about electronic patient record systems that incorporate standardized nursing language for the A&E unit within a hospital. Consideration of the Keogh Medical Systems Electronic Patient Record System, the Ascribe Symphony system and the Siren ePCR that enables information collection in ambulances concludes that the ideal electronic patient record system for an A&E unit within a hospital combines the Ascribe Symphony system and the Siren ePCR system. This combination presents a capacity for timely information flow right from fir st contact with a patient. (This page intentionally left blank) Introduction McGonigle and Mastrian (2011) suggest that the use of informatics in healthcare is increasing because a need exists for adequate knowledge about the progression of various ailments for application of the right therapy. Thus, nursing professionals are now information dependent knowledge workers who must maintain accurate nursing records in information systems for accurate depiction of the care process and the results presented by this. However, it is impossible for medicine, nursing or any other healthcare related discipline to present accurate electronic records without resorting to a standardized language or vocabulary that accurately depicts the real-life condition of a patient at any point in time. According to Rutherford (2008), doctors, nurses and other health professionals should be able to read a record for a patient, maintained as an electronic document, to seek an accurate assessment of the situati on without getting confused about what really transpired. Knowledge imparted by accurate records benefits care because everyone knows what happened without ambiguity to decide about what needs doing. However, any inaccuracies result in confusion that presents an adverse impact on the delivery of appropriate care for a patient. Thus, nursing information systems that maintain computerized electronic records based on the standardized nursing language are now essential for hospitals in which a wide variety of health professionals must make the right decisions at all times based on these records to deliver the most appropriate care for a large number of patients. According to McGonigle and Mastrian (2011), nursing informatics systems should permit for accurate knowledge acquisition for the health situation for patients, precise knowledge processing, knowledge dissemination without any adulteration and accurate knowledge generation. However, if depiction of information in a nursing inform atics system presents flaws, the nursing informatics system is likely to present errors. This adds to the impetuous for ensuring accurate transcription of electronic records into the system, and the standardized language ensures that this is possible. Rutherford (2008) states that

Association of Women Police Essay Example | Topics and Well Written Essays - 3750 words

Association of Women Police - Essay Example In order to safeguard the interests of the police women in the various police departments present in the different regions across the globe, the Women Police association was primarily setup. The Women Police Association had its origins in the year 1915, which was just a blue print and remained in paper. The Association was setup in Washington DC after about one year in 1916. (www.bookrags.com) When one looks back at the history of the United States of America, one can very well see that women had been in the police department’s right from the year 1845. It was in the year 1893 that a women by name Mrs. Mari Owens was inducted into the Chicago Department of Police and was been given the Policeman rank, which entitled her to the power of arrest. It was only in the year 1910, which another woman by name Mrs. Alice Stebbins Wells was named as the Policewoman. (www.bookrags.com) The modern society by then had very well looked into the benefits of the introduction of the women in th e police force and has rightly acknowledged the need for women police officers, to deal with crimes related to women and children in particular. Indeed the main aim that was behind the creation of the Woman Police Association, was to take preventive actions against the occurrence of the various kinds of problems and harassments, which were being created for policewomen in their workplace. The areas that were also looked into by the Women Police Association, mainly included places of public interest like the dance halls, movies, arcades, shopping malls and all other places of recreational interest for women and children which could also turn out to be problem spots. It can very well be said that it is this Women Police Association, which has really become a force to reckon with and has straight away empowered the women police officers in the law enforcement department. (www.bookrags.com) In fact women and more particularly the police women have always felt very insecure, without such an Association and this could have in turn drastically affected their freedom and their rights in the society and at their workplace. Hence it can be said that, the formation of the Women Police Association has been a blessing for the police women. The women Police Association has grown so much in strength all across the world that, it today has got so many branches across the world. The present Women Police Associations across the world is present in approximately 14 regions. This can be very well attributed to the fact that, most of the governments all across the world have found it important to form such an association, that would be entrusted with the duty of safeguarding the rights of the policewomen at their workplaces, which would enable them to rightly enforce crime detection and prevention activities. (www.bookrags.com) But with the increasing concern regarding the safety and security of the women and children across many countries, there is certainly scope for growth for more such women police force and their respective Women Police Associations. Thus due to the Women Police Association’s efficiency in prevention of harassments against police women, the association has grown tremendously in strength during the recent years. As a part of the annual activities this Association conducts training programs as well as conferences which

Controversial Role of Marine Protected Areas in Fisheries Management Essay Example for Free

Controversial Role of Marine Protected Areas in Fisheries Management Essay Marine protected areas (MPA) refer to the zones in which human activity has been placed under some restrictions for protection and restoration of the natural environment, its surrounding waters and the occupant ecosystems, and any cultural or historical resources that may require preservation or management. They play a dominant role in protecting marine biodiversity, ecosystem function and sustaining healthy coastal communities. MPA is relevant to biodiversity and scale, legal and compliance, and socio-culture (IUCN amp; UNEP-WCMC, 2010). It is a site-scale unit that is essential for conservation of marine biodiversity and maintenance of productivity of oceans. Also, the protection of MPA is integrated into various policies and environmental safeguards of international financial institutions. Besides, MPAs are recognized as traditional practices, cultural values, rights and involvement of local/indigenous communities in protection, use and management. This essay focuses on controversy surrounding MPAs. It discusses the direct benefits of marine protected areas, followed by the reasons why commercial and recreational fishers are against the designation of MPAs. Last, it proceeds with a personal judgement on the role and relevance of marine reserves with the case of Phoenix Islands Protected Area. Section 2 Marine protected areas have brought a number of direct benefits in terms of biological diversity, fisheries, science, recreation and tourism, and education. * Biological diversity MPA mitigate or even avoid risks of diversity loss by providing refuges for species and protects their habitats that support their livelihood without human disturbance. It also facilitates the protection of unique, endemic, rare, and threatened species over a fragmented habitat (Fisheries and Oceans Canada 2011). * Fisheries MPAs have improved fish catch and led to stable catch levels. The species are able to spawn or to produce eggs and grow to adults in ‘no-take’ reserves. Also, increasing abundance moves to neighboring areas resulting from the spillover effect. The migration contributes to productive stocks adjacent to marine protected areas. * Science MPAs have created undisturbed locations free from exploited uses for scientific studies with enormous research potential. Fishery biologists believe that protected zones can be used as controls to monitor and study the recovery of fish populations (Sanchirico 2000). * Recreation amp; tourism Well managed marine protected areas have attracted thousands of visitors to view abundant marine life from observatories, with glass-bottomed boats, by snorkeling or scuba diving (Kenchington, Ward amp; Hegerl, 2003). The establishment of marine reserves opens new opportunities for local economy as tourist attractions. * Education The protected zones offer people opportunities to observe undisturbed marine species. They pass on the values of MPAs to the community with understanding and demand for sustainable management of their marine environments (Kenchington, Ward amp; Hegerl, 2003). Section 3 Marine protected areas are used as a tool for fisheries management. These areas have brought both benefits and costs to fisheries management. On one hand, the closed areas offer a hedge against management errors by improving the long term management of fisheries. On the other hand, they raise management costs of additional monitoring and enforcement, or even utilization of new technology. However, there remain some management uncertainties. The long run success of MPAs is uncertain in controlling effort because fishers internalize the social cost of their activities and concentration of fishing effort moves to unprotected areas. Moreover, the openness of marine environments and the susceptibility to broad oceanographic shocks make the protected zones likely to be responsive to external factors (Sanchirico 2000). Lack of enforcement and monitoring of these areas will also call into doubt that they are effective hedges. Additionally, the overall impact is unclear with few empirical results on the protected areas and unprotected. Because of uncertain fisheries management, commercial and recreational fishers often do not support the designation of marine protected areas. For one reason, fishers are sometimes displaced from their traditional fishing grounds to the remaining non-protected areas. The congestion effect generates conflict between users of the resource affecting both the displaced trawler and the fixed-gear fishermen. Also, displaced fishers have to spend additional time and effort learning about stock concentrations and oceanographic conditions that exist in the remaining areas (Sanchirico, Cochran, amp; Emerson 2002). More importantly, the designation forces fishermen to venture out to more distant waters leading to potential occupational risks. For another reason, transport costs and capital costs are increased. More fuel and time are spent on searching fish, and equipment and devices should be purchased. Section 4 The Phoenix Islands Protected Area (PIPA) was established in 2008, located in the Republic of Kiribati (Wikipedia 2013). It is the largest marine protected area (MPA) in the Pacific Ocean with an area of 408,250 km2. PIPA offers natural habitat for both marine and terrestrial biodiversity, especially for coral reefs and green turtles. It has protected the indigenous natural heritage from human disturbance as well as restored the islands for terrestrial species. Marine protected areas contribute to maintenance of biological diversity, healthy ecosystem and the promising future for the coming generations. These areas are beneficial beyond fisheries and marine ecosystem. They support scientific research, serve as tourist destinations with rising incomes for the local and educate people with their values. The protected zones provide both natural and cultural values. Furthermore, the ocean is correlated with the land and the air. MPAs affect the land and the air indirectly but significantly because the three elements are in the natural cycle. Thus, only with well management of the areas will they bring the most benefits to the humans to the great extent. Section 5 1. Fisheries and Oceans Canada 2011, Government of Canada, viewed 16 May 2013, lt; http://www. dfo-mpo. gc. ca/oceans/publications/dmpaf-eczpm/framework-cadre2011-eng. asp#c7gt;. 2. Kenchington, R, Ward, T amp; Hegerl, E 2003, Commonwealth of Australia, viewed 16 May 2013, lt; http://www. environment. gov. au/coasts/mpa/publications/pubs/benefits-mpas. dfgt;. 3. IUCN amp; UNEP-WCMC 2010, UNEP amp; WCMC, viewed 16 May 2013, lt; http://www. biodiversitya-z. org/areas/46#topgt;. 4. Sanchirico, JN 2000, Resources for the Future, viewed 16 May 2013, lt; http://www. rff. org/Documents/RFF-DP-00-23-REV. pdfgt;. 5. Sanchirico, JN, Cochran, KA amp; Emerson, PM 2002, Resources for the Future, viewed 17 May 2013, lt; http://www. cbd. int/doc/case-studies/inc/c s-inc-rf-04-en. pdfgt;. 6. Wikipedia 2013, Wikimedia Foundation, Inc. , viewed 17 May 2013, lt;http://en. wikipedia. org/wiki/Phoenix_Islands_Protected_Area#Natural_heritagegt;.

investigation into jazz :: essays research papers

Written investigation into the contexts and musical influences on the jazz style. Summary of HND seminar on History of Jazz. On the 10th March, we were given a seminar by the HND students on ‘The Development of Jazz Music and Dance. My aim in this written investigation is to summarise the information given to me. Development through African music The earliest form of Jazz, began in African music. While most West African culture was erased when people were transported into slavery, some core possession and spirit based beliefs remained. People began to develop rhythms by using polyrhythmic drums, dance and clapping. This was carried from the work place to the Christian Church House. Church began to become more of a music lesson, than a spiritual, calm place to pray. This was the earliest sign of ‘Gospel’ churches. The rhythms developed here became known by Western listeners as syncopation. Development of the Blues. Blues lyrics are simple rhyming couplets. The first line is repeated followed by a second to complete the three lines of poetry. The story is always about a subject upon which the performer has strong feelings. This is the example we were given: ‘while you’re livin’ in your mansion – You don’t know what hard times mean while you’re livin’ in your mansion – you don’t know what hard times mean Poor workin’ man’s wife is stravin’ – your wife is livin’ is like a queen.’ We were also given another example which was Natural Blues by Moby. Merging of cultures. By the end of the civil was in 1865, the abolition of slavery meant that many black musicians earned their living by playing music. The musicians would play European tunes adding their own rhythms and melodies. Tunes were therefore ‘jazzed’ or ‘ragged’. The merging of black and white music traditions began the birth of jazz. New Orleans is considered to be the birth place of jazz. The French section of the city housed black creoles originally from the West Indies, were influenced by the European rule. The black creoles were trained in European music and often played in chamber ensembles and so on. The American part of the city housed newly freed American Blacks who were greatly disadvantaged and generally uneducated. To occupy themselves they would play the music of gospel, blues and worked on songs played passed on by ear. A new racial segregation law introduced in 1894, forced Creoles and American Blacks to live together in one section of the city.

Patriarchy and the System

Patriarchy is a society system that large than oneself, which means not just about a person’s idea or one’s life. It is something larger than that. It tends to be organized around specific kinds of social idea and relationship. And restrictions on the establishment of regular, while the social relations of what is supposed to happen a common understanding of what is allowed and what is the expected behavior of individuals within the system. Race, sex, race, age, class, which was seen as patriarchy is based on the understanding of individualism, which need to increase and modify the action of a major type of personal social characteristics. As stated in Allen G. Johnson’s, Patriarchy, the System, â€Å"To live in a patriarchy culture is to learn what is expected of men and women—to learn the rules that regulate punishment and reward based on how individuals behave and appear. † (p. 74) As we can see, people are generally regulated by a unvisual concept which is patriarchy. This system is subject to personal choice, and only allow each person to choose to participate or in the expected behavior, relationships, and with understanding. These unwritten content has been produced and training with the patriarchal system to shape and guide the acceptance of actions, behaviors and individual experiences. Within the private and public relationship in the structure of patriarchy, patriarchy does use different strategies to maintain gender inequality and these strategies have achieved the status of women's subordination. Household strategy is considered to be the strategy of exclusionary and inequality. As Kirk and Okazawa-Rey wrote in their article â€Å"Making a Home, Making a Living†, â€Å"The father is the provider while the wife/mother spends her days running the home. This family if regularly portrayed in ads for food, cars, cleaning products, or life insurance, which rely on our recognizing—if not identifying with this symbol of togetherness and care. †(p. 303) This is an example of exclusionary strategy in the private area which is based on household production. The most common situation that women will face can be sexual harassment, age discrimination and against women with disabilities. What is more, women have to balance home and work flextime, such as part-time job, home and mommy track. Also they have to take care of children when they have families. It is unfair to not be able to do both, which stand for successful career and house wife, they have to make decision. Being underestimate the value of women and regulated with patriarchy privilege and oppression, people always expect women to take care of families but to work like a man. The household has a different structure to other institutional form. For example, the workplace. According to Joni Seager, â€Å"women are both â€Å"segregated† and â€Å"concentrated† in the workforce. They are employed in different occupations from men, and are over-represented in a limited number of occupations. † (p. 64) Under the construction of patriarchy, there are â€Å"women’s jobs† and â€Å"men’s jobs†, although the definition of these has changed over time, there still lot of limit for women to work. Usually, women just take a small rang of jobs, their jobs are lack of varieties and are used as low-wage service and industrial labors. Public institution can not oppress or exclude women directly from public structure, this situation force women go back to home and do what people expect them to do. Moreover, the system also regulates the students in universities. In the video â€Å"Playing in the closet: Homophobia in Sports†, the basketball team in Pennsylvania State University exerted pressure on their female basketball players of not to be a lesbian. This is another kind of patriarchy privilege and oppression. What happened in this team was that the coach, who is called Rane Portland, told her players that being a lesbian was forbidden in this team and dislodged some players who were considered to be the lesbian from their basketball team. Under the oppression, female players in this team not only failed their academic and basketball career, but also were traumatized in their bodies and soul. They were asked to fellow the standardization of behavior and were misled to a wrong way of gender differences. This is the way in which public institutions and individuals use their power to reveal how related the structures of patriarchy are. Gender inequality is an outcome of Patriarchy. Radical feminists defined as the patriarchal social system in which all social roles for women are in a subordinate position. Community is divided, being ruled. From this perspective, men are the main class, women are the ruling class. As Johnson Points out in his article, â€Å"because of patriarchy is, by definition, a system of inequality organized around gender categories, we can no more avoid being involved in it than we can avoid being female and male. †(p. 76) Patriarchal attitudes come into being in the family through the socialization process. The family, as a social institution, is a producing area for patriarchal practices by socializing the young people to recognize gender differentiated roles, so ideological factors is the roots of patriarchy. Men in society have a dominant temperament. With the development of socialization, this provides a higher social status of men which in turn led them to fill a social role in which they can exercise mastery over women. Patriarchy probably has the biggest part of gender inequality, it is continuance in this century is result from the reluctance of society to adapt to gender equality. People are fighting against the inequality in the system of privilege and oppression. As stated in Allen G. Johnson’s, Patriarchy, the System, â€Å"We need to see new ways to participate by forging alternative paths of least resistance, for the system doesn’t simply â€Å"run us† like hapless puppets. It may be larger than us, it may not be us, but it doesn’t exist except through us. Without us, patriarchy doesn‘t happen. And that’s where we have power to do something about it and about ourselves in it. † People created human society and developed it, at th e same time people establish a system to control peopel’ s activities and build their though. That means people can change the situation they are in and make it better. According to Seager, J. â€Å"The Penguin Atlas of Women in the World, Sports†,. the author listed the examples that â€Å"the French Open equalized payments to women and men tennis singles champions in 2006, the US Open stared offering equal prize money to women and men in 1968† As we can see, people, especially the female athletes, are challenging the rules that have been established to regulate them. While the female athletes acknowledging the existence of limitations and restrictions, each person has come up with their own efforts, in behavior, to change and improve the reality. Follow the crowd to the path was usually acceptable in the past, but now they choose taking the path of least resistance although it is hard. Independent action or behavior, our personal choice is to create an acceptable and positive against the oppression of patriarchy in our society the only way to change.